COMPOSTABLE PRESS KIT
COMPOSTABLE DIRECT MAILER & HANDOUT
VIRAL VIDEO (COMING SOON)
PROCESS & SKETCHES
The Greencan Program is a new composting initiative
started by the Township of Langley. The overall strategy
was to create awareness and brand recognition around
the program while encouraging the public to start composting
if they hadn’t already. A symbol was developed (in the shape
of the iconic can), an awareness campaign, and a series of
targeted marketing materials (all compostable) were used
to blanket the city.
Completed with Briggs.